Dr. Russell James, a professor from Texas Tech University, has revolutionized the way charity professionals market planned gifts. Using the latest MRI technology to study the brain activity of individuals, Dr. James seeks to find the most cost effective ways to approach your donors in order to secure significant planned gifts. The Donor Motivation Program® has partnered with Dr. James to share his wisdom through a series of short, practical Planned Giving Tips video clips. These PG Tips will be released as a series over the next few months.